Recent Results

SOCIAL MEDIA MANAGEMENT

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CLIENT: SHOPPING MALL

GOAL: GROWTH OF ONLINE COMMUNITY

INCREASE SOCIAL MEDIA ENGAGEMENT AND REACH ACROSS ALL SOCIAL MEDIA PLATFORMS.
GROWTH OF FOLLOWERS AND PAGE LIKES ACROSS INSTAGRAM AND FACEBOOK PAGES.
GROWTH OF E-NEWSLETTER SUBSCRIBERS.

GOAL: CONTENT CREATION

PHOTOGRAPHY, VIDEOGRAPHY, GRAPHIC DESIGN AND EDITING TO CREATE CONTENT THAT ALIGNS WITH STYL;E GUIDE AND CURATED FEED REQUIREMENTS.

REGULAR POSTS, CAROUSEL POSTS, IGTVS, STORIES AND REELS.

GOAL: INCREASE BRAND AWARENESS

INCREASE BRAND AWARENESS VIA SOCIAL MEDIA IN THE SPECIFIC TARGET DEMOGRAPHIC (AGE, LIFESTYLE, GENDER, LOCATION).
INCREASE AWARENESS OF CENTRE PROMOTIONS, EVENTS, CAMPAIGNS AND COMPETITIONS VIA SOCIAL MEDIA.

GOAL: CONTENT PILLARS

CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT WITHIN SCOPE OF OVER-ARCHING MARKETING OBJECTIVES AND FIVE SPECIFIC STRATEGIC CONTENT PILLARS.

Key Challenges

AS ONE OF MANY SHOPPING MALLS IN IT'S REGION, A KEY CHALLENGE WITH THIS CLIENT WOULD BE STANDING OUT AND POSITIONING AS THE GO-TO AMONGST THE VERY SIMILAR CONTENT BEING GENERATED BY DIRECT COMPETITORS IN THE LOCAL AREA.

ANOTHER AREA OF FOCUS FOR US WAS TO INCREASE UGC, ORIGINAL CONTENT AND CONTENT GATHERED WITHIN THE CENTRE.

TIMELINE: ONGOING MONTHLY MANAGEMENT WITH NO SET END DATE, HOWEVER I BEGAN MATERNITY LEAVE AFTER SIX MONTHS AFTER PARTNERSHIP COMMENCED.

PACKAGE: THIS CLIENT CHOSE OUR 'POWERFUL' FULL-SERVICE SOCIAL MEDIA MANAGEMENT PACKAGE, WITH TAILORED INCLUSIONS.

Strategy

IN ADDITION TO THE IN-HOUSE DIGITAL MARKETING STRATEGY PROVIDED BY THE MARKETING MANAGER AND MARKETING ASSISTANT, WE CRAFTED A TAILORED SOCIAL MEDIA STRATEGY TO MEET GOALS AND OVERCOME SOME OBVIOUS KEY CHALLENGES WE'D IDENTIFIED.

THIS STRATEGY INCLUDED:

✹ IN-DEPTH COMPETITOR RESEARCH TO IDENTIFY WEAK POINTS, GAPS IN THE MARKET AND POTENTIAL OPPORTUNITIES TO SUPERSEDE THEM ON SOCIAL MEDIA
✹ A TAILORED CONTENT PLAN
✹ AN IN-DEPTH ENGAGEMENT PLAN
✹ A FOCUS ON COMMUNITY, CONNECTION AND VALUE

Key Metrics & Results *all organic

40%

AVERAGE ORGANIC ENGAGEMENT RATE ON INSTAGRAM & FACEBOOK DURING COASTAL SOCIAL CLUB MANAGEMENT

1.5%

AVERAGE ENGAGEMENT RATE ON INSTAGRAM & FACEBOOK PRIOR TO PARTNERSHIP

0.2%

AVERAGE ENGAGEMENT RATE OF MAIN COMPETITOR

+370

TARGETED FACEBOOK FOLLOWERS DURING COASTAL SOCIAL CLUB MANAGEMENT

4.3%

AVERAGE ENGAGEMENT RATE FOR BUSINESSES & BRANDS (AT TIME OF PARTNERSHIP) ON INSTAGRAM ACCORDING TO META

+278

TARGETED INSTAGRAM FOLLOWERS DURING COASTAL SOCIAL CLUB MANAGEMENT
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Why Coastal Social Club?

I HAVE PERSONALLY MANAGED MORE THAN 30 BUSINESS SOCIAL MEDIA ACCOUNTS, ACROSS INDUSTRIES INCLUDING FASHION, SKINCARE & BEAUTY, HEALTH & WELLBEING, JEWELLERY & ACCESSORIES, COMMERCIAL PROPERTY, RETAIL, PHOTOGRAPHY, DISABILITY AND THE CHARITY SECTOR.

BELIEVE ME WHEN I SAY I HAVE ENCOUNTERED AND HANDLED IT ALL. FROM LUCRATIVE CAMPAIGNS, WILD VIRALITY, PARTNERSHIPS WITH DISNEY, AND FAMOUS-FACED COLLABS TO TROLLS, CRISIS MANAGEMENT AND TECHNICAL ISSUES — I AM A SPECIALIST IN PROFESSIONAL AND IMPACTFUL FULL-SERVICE SOCIAL MEDIA MANAGEMENT AND NEW AGE PUBLIC RELATIONS. 

WHILE WORKING TOGETHER, YOU CAN REST ASSURED YOUR BUSINESS IS IN SAFE, AND VERY EXPERIENCED, HANDS. 

"IT'S BEEN AN ABSOLUTE PLEASURE WORKING WITH YOU AND I'VE REALLY APPRECIATED EVERY BIT OF HARD WORK YOU'VE PUT IN AND THE CONTENT YOU'VE CREATED SO FAR. THANK YOU SO MUCH."
✹ Jessica Davis — Marketing Manager, Victoria Point Shopping Centre