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Recent Results
SOCIAL MEDIA MANAGEMENT
CLIENT: QLD CHARITY
GOAL: INCREASE BRAND AWARENESS
INCREASE BRAND AWARENESS,
INCREASE AWARENESS OF BRAND SERVICES & INCREASE DONATIONS, VOLUNTEERS & CLIENTS VIA ORGANIC SOCIAL MEDIA.
GOAL: GROWTH OF ONLINE COMMUNITY
INCREASE SOCIAL MEDIA ENGAGEMENT, REACH & FOLLOWING OF SPECIFIC TARGET AUDIENCE IN ORDER TO ACHIEVE BRAND AWARENESS GOALS.
GOAL: SOCIAL MEDIA MARKETING & CONTENT PLANS
'SOCIAL ALCHEMY' SERVICE FOR BRANDING AND STRATEGY TO CONSISTENCY & DIRECTION FOR CLIENT TEAM AFTER COASTAL SOCIAL CLUB COLLABORATION.
GOAL: CONTENT CREATION
CONTENT CREATION, PHOTOGRAPHY, VIDEOGRAPHY, GRAPHIC DESIGN, PHOTO & VIDEO EDITING FOR ALL SOCIAL MEDIA CONTENT.
Key Challenges
AS A WELL-ESTABLISHED CHARITY, RELYING ON VOLUNTEERS, THE MAIN CHALLENGE FOR THIS CLIENT WAS A LACK OF RECOURSES FOR CONTENT CREATION AND A DESIRE FOR ORGANIC, UNPAID ADVERTISING AND GREATER AWARENESS OF ITS SERVICES.
TIMELINE: 3 MONTHS.
Strategy
OUR 'SOCIAL ALCHEMY' SERVICE WAS UTILISED TO CREATE FRESH AND DYNAMIC SOCIAL MEDIA BRANDING FOR THE CLIENT, AS WELL AS EASY TO USE TEMPLATES FOR THEIR TEAM TO USE. IT ALSO INVOLVED THE CREATION OF A BESPOKE AND IN-DEPTH SOCIAL MEDIA MARKETING STRATEGY TO IMPLEMENT DURING THE 12 WEEKS, AND BEYOND.
THIS STRATEGY INCLUDED:
✹ IN-DEPTH COMPETITOR RESEARCH TO IDENTIFY POTENTIAL OPPORTUNITIES
✹ A TAILORED CONTENT PLAN INCLUDING IMPLEMENTATION OF CURATED FEED & SOCIAL MEDIA TEMPLATES
✹ IN-DEPTH OPTIMISATION AND OF ALL SOCIAL MEDIA PLATFORMS
✹ AN ENGAGEMENT PLAN
✹ A FOCUS ON COMMUNITY, CONNECTION AND VALUE AS OPPOSED TO SHARING OF INFORMATION ONLY
Key Metrics & Results *all organic
+291
TARGETED INSTAGRAM FOLLOWERS
+800%
INCREASE IN INSTAGRAM AUDIENCE REACH WITHIN FIRST 7 DAYS
31.8K
ORGANIC FACEBOOK PAGE REACH
22
TARGET AUDIENCE FACEBOOK PAGE LIKES IN 7 DAYS
+1.1K%
INCREASE IN FACEBOOK PAGE REACH IN 7 DAYS
+594%
INCREASE IN POST ENGAGEMENT IN 7 DAYS
+177%
INCREASE IN FACEBOOK PAGE VISITS IN FIRST 14 DAYS
+1000%
CLICKS FROM FACEBOOK PAGE TO VIEW WEBSITE IN FIRST 14 DAYS
Why Coastal Social Club?
I HAVE PERSONALLY MANAGED MORE THAN 30 BUSINESS SOCIAL MEDIA ACCOUNTS, ACROSS INDUSTRIES INCLUDING FASHION, SKINCARE & BEAUTY, HEALTH & WELLBEING, JEWELLERY & ACCESSORIES, COMMERCIAL PROPERTY, RETAIL, PHOTOGRAPHY, DISABILITY AND THE CHARITY SECTOR.
BELIEVE ME WHEN I SAY I HAVE ENCOUNTERED AND HANDLED IT ALL. FROM LUCRATIVE CAMPAIGNS, WILD VIRALITY, PARTNERSHIPS WITH DISNEY, AND FAMOUS-FACED COLLABS TO TROLLS, CRISIS MANAGEMENT AND TECHNICAL ISSUES — I AM A SPECIALIST IN PROFESSIONAL AND IMPACTFUL FULL-SERVICE SOCIAL MEDIA MANAGEMENT AND NEW AGE PUBLIC RELATIONS.
WHILE WORKING TOGETHER, YOU CAN REST ASSURED YOUR BUSINESS IS IN SAFE, AND VERY EXPERIENCED, HANDS.
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