ONE OF THE MOST COMMON PROBLEMS SMALL BUSINESS OWNERS FACE WHEN IT COMES TO POSTING TO THEIR BIZ SOCIAL MEDIA PAGES IS WHAT ON EARTH TO POST.
IT’S NOT LIKE YOU DON’T HAVE ENOUGH ON YOUR PLATE JUGGLING EVERYTHING IT TAKES TO RUN A SUCCESSFUL BUSINESS, BUT ADD IN CONTENT CREATION SESSIONS THAT TAKE FAR TOO LONG AS YOU’RE RACKING YOUR BRAIN FOR POST IDEAS, AND IT’S A SURE FIRE RECIPE FOR THE “TOO HARD BASKET”.
BUT I’M HERE TO TELL YOU THAT WITH A LITTLE TIME, A BIT OF STRATEGY AND REMINDING YOURSELF OF YOUR OVER—ARCHING MARKETING GOALS, THAT TLC WILL SOON SEE YOUR SOCIAL FEEDS ABUZZ WITH IDEAL CUSTOMERS READY TO BUY AND POST IDEAS FLOWING LIKE YOU NEVER DREAMED THEY COULD.
SO WHERE TO START WHEN DITCHING THROWING SPAGHETTI AT THE WALL AND INSTEAD CREATING CONTENT MORE MINDFULLY?
DECIDE ON, OR REVISIT, YOUR CONTENT PILLARS. WHAT DO YOU NEED TO COMMUNICATE IN ORDER TO SUCCESSFULLY REACH YOUR OVERALL MARKETING GOALS? PILLARS WILL LOOK DIFFERENT FOR EVERY BUSINESS BUT IF YOU’RE LOOKING FOR A PLACE TO START, THE FOLLOWING PILLARS — OR YOU MIGHT HAVE HEARD OF THEM REFERRED TO AS BUCKETS — ARE A FEW SUGGESTIONS THAT WILL ACT AS A STRONG FOUNDATION FOR YOUR CONTENT CREATION.
PILLAR: EDUCATE.
1) SHARE WHAT YOU KNOW TO PROVE YOU’RE AN EXPERT.
2) HELP SOLVE YOUR IDEAL CLIENT’S PROBLEMS OR PAIN POINTS.
3) ADD VALUE.
PILLAR: INSPIRE.
1) CONTENT THAT RESONATES.
2) SHOW WHAT IS POSSIBLE.
3) AESTHETIC/ CULTURE/ LIFESTYLE.
PILLAR: ENTERTAIN.
1) LIGHTEN THE MOOD.
2) RELATABLE CONTENT.
3) SHOW YOUR PERSONALITY/ YOUR BRAND PERSONALITY.
PILLAR: CONNECT.
1) LET YOUR COMMUNITY GET TO KNOW YOU.
2) BUILD TRUST AND DON’T BE A FACELESS BRAND.
3) SHARE ABOUT YOUR REGION AND SIMILARITIES.
PILLAR: SOCIAL PROOF.
1) TESTIMONIALS.
2) BEFORE AND AFTERS.
3) CLIENT OR CUSTOMER EXPERIENCES.
SO WHAT NEXT?
WHEN YOU SIT DOWN TO YOUR NEXT CONTENT CREATING SESSION LOOK BACK AT YOUR NEW (OR REVISED) CONTENT PILLARS AND CREATE POSTS FOR EACH PILLAR. JUST DON’T FORGET TO MAKE SURE THEY ALSO SERVE YOUR OVER—ARCHING MARKETING GOALS.
ANY QUESTIONS? FIRE AWAY ON OUR SOCIALS AND WE’LL GET BACK TO YOU RIGHT AWAY.
HAPPY CREATING!