DOES YOUR STRATEGY NEED SOME TLC?

FINDING IT HARD TO PUT YOUR FINGER ON WHAT EXACTLY YOU NEED TO DO TO GET MORE CUSTOMERS WITH SOCIAL MEDIA?


THE TRUTH IS SOCIAL MEDIA CONTENT IS A LOT LIKE THE OCEAN.
THE POSTS ARE THE WAVES AT THE SURFACE THAT EVERYBODY SEES. BUT THERE’S A LOOOOT OF POWERFUL AND IMPORTANT STUFF GOING ON UNDER THE SURFACE.

IF YOU FEEL LIKE YOUR SOCIAL MEDIA CONTENT ISN’T ATTRACTING NEW CUSTOMERS OR HELPING EXISTING ONES TO DECIDE TO SPEND THEIR HARD—EARNED MONEY WITH YOU, CHANCES ARE IT’S BECAUSE YOUR CONTENT STRATEGY NEEDS SOME WORK.


HERE ARE A FEW THINGS YOU CAN FOCUS ON TO HELP FORMULATE MORE OF A STRATEGY INSTEAD OF JUST POSTING AND HOPING SOMETHING WILL EVENTUALLY WORK.

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YOUR IDEAL CLIENT ᯈ KNOW EXACTLY WHO YOUR TARGET AUDIENCE IS AND CREATE ALL CONTENT FOR THEM. IMAGINE THEM READING THE CAPTION/ WATCHING THE VIDEO AND WHAT THEY’D BE THINKING.


OVERALL MARKETING GOALS ᯈ WHAT IS THE GOAL OF YOUR SOCIAL MEDIA? TO GET VISITORS TO YOUR BRICKS AND MORTAR BUSINESS? TO DIRECT PEOPLE TO YOUR WEBSITE? TO GROW BRAND AWARENESS? YOU CAN HAVE MULTIPLE GOALS. REMEMBER TO ALWAYS KEEP THEM IN MIND WHEN CREATING YOUR CONTENT SO EVERYTHING YOU POST HAS PURPOSE.


UNDERSTAND THE ALGORITHM ᯈ IN 2022 IT’S VALUE AND VIDEO CONTENT THAT MAKES THE ALGORITHM HAPPY. AND A HAPPY ALGORITHM = MORE EYES ON YOUR BUSINESS. SO YOUR STRATEGY SHOULD INCLUDE POSTS YOU KNOW THE ALGORITHM WILL FAVOR BY ADDING CONTENT THAT YOUR AUDIENCE WILL FIND VALUABLE. A GOOD WAY TO TEST THIS IS IF IT’S SOMETHING THEY MIGHT WANT TO SAVE TO COME BACK TO AGAIN LATER, OR SOMETHING THEY MIGHT WANT TO SHARE WITH A FRIEND BY SENDING IN A DM.


WHAT PART OF CONTENT CREATION DO YOU FIND MOST CHALLENGING? I’M FOREVER WISHING THERE WERE MORE HOURS IN THE DAY!


MORE TIPS COMING YOUR WAY V SOON.