7 STATS & FACTS BUSINESS OWNERS NEED TO SEE RIGHT NOW

FEELING LIKE MARKETING YOUR SMALL BUSINESS ON SOCIAL MEDIA ISN’T WORTH YOUR TIME?


HERE ARE SOME RECENT STATISTICS AND RESEARCH [SOURCES BELOW] THAT PROVE SOCIAL MEDIA IS THE PLACE FOR SMALL BUSINESS MARKETING IN 2022.


1 —— According to the head of Instagram, it’s no longer a photo—sharing app and is now a space for video and entertainment content.

2 —— The current most popular video content is educational “how—to” and tutorials.

3 —— Carousel posts get more interaction than any other content.

4 —— Posts with geo—locations perform 80% better than those without.

5 —— Questions are used in 46% of Instagram posts, but this does not correlate to an increase in engagement on those posts.

6 —— The average engagement rate for businesses and brands is 4.3% which means for every 100 followers a post receives about 4–5 total engagements [likes and comments].

7 —— 90% of Instagram users follow businesses and brands — the highest of all social media platforms.

ANY YOU FIND SURPRISING? MAKE SURE YOU KEEP THESE IN MIND DURING YOUR NEXT CONTENT CREATION SESSION!