Feeling like marketing your small business on social media isn't worth your time?
Here are some recent statistics and research [sources below] that prove social media is the place for small business marketing in 2023.
1 —— According to the head of Instagram, it’s no longer a photo—sharing app and is now a space for video and entertainment content.
2 —— The current most popular video content is educational “how—to” and tutorials.
3 —— Carousel posts get more interaction than any other content.
4 —— Posts with geo—locations perform 80% better than those without.
5 —— Questions are used in 46% of Instagram posts, but this does not correlate to an increase in engagement on those posts.
6 —— The average engagement rate for businesses and brands is 4.3% which means for every 100 followers a post receives about 4–5 total engagements [likes and comments].
7 —— 90% of Instagram users follow businesses and brands — the highest of all social media platforms.
Any you find surprising? Make sure you keep these in mind during your next content creation session!