Your customer buyer journey refers to the stages that your potential customer goes through before, during, and after making a purchase from your small business from their point of view. 

You know, the, "Ooh, that looks interesting" *taps on it*, to the, "Do I really need this?", "Is it cheaper elsewhere?". "What else is out there that also does this?" and every other little factor, thought and consideration in between until they're happy customers with it in their hot little hands, and beyond. Understanding this journey is crucial for small businesses as it helps them tailor their marketing efforts and provide a better overall customer experience.

Customer journey mapping is a visual representation of this process, outlining the various touchpoints and interactions a customer has with a business from the awareness phase right through to post-purchase.

A customer buyer journey and customer journey mapping will look different for every small business, and when researched and implemented as part of an overall organic social media marketing strategy will help businesses create content for every step pf your customer's buying experience, nurturing them into making the sale and ensuring they become loyal returning customers who want to recommend your business to others.

Say goodbye to posting a product pic with a generic caption, and say hello to feeling calm and in control of creating content that sttracts, nurtures and converts your target audience without sounding salesy.