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Recent Results
SOCIAL MEDIA MANAGEMENT
CLIENT: BUSINESS REBRAND
GOAL: INCREASE BRAND AWARENESS
INCREASE BRAND AWARENESS VIA FACEBOOK IN THE SPECIFIC TARGET DEMOGRAPHIC (AGE, LIFESTYLE, GENDER, LOCATION).
INCREASE BRAND RECOGNITION AFTER RE-BRAND.
INCREASE AWARENESS OF BRAND SERVICES.
GOAL: GROWTH OF ONLINE COMMUNITY
INCREASE FACEBOOK ENGAGEMENT AND REACH.
GROWTH OF FACEBOOK FOLLOWERS AND PAGE LIKES.
INSTAGRAM MANAGEMENT INCLUDED.
GOAL: CONTENT CREATION
CONTENT CREATION, GRAPHIC DESIGN, PHOTO & VIDEO EDITING FOR TIMELINE & FEED POSTS, IGTVS, STORIES IN ALIGN WITH STYLE GUIDE.
Key Challenges
FOLLOWING A RE-BRAND, THERE WERE LOTS OF OPPORTUNITIES FOR NEW IDEAS AND A FRESH STRATEGY WHEN IT CAME TO THE CLIENT'S SOCIAL MEDIA CONTENT. THE CHALLENGE VOICED BY THE TEAM LAY WITHIN CREATING ENGAGING, VALUABLE CONTENT FOR THE CLIENT'S ICA, REACHING A WIDER AUDIENCE AND MEETING THE MARKETING OBJECTIVES, WITHIN THEIR SPECIFIC NICHE WHICH CENTRED AROUND TRANSPORTATION AND SPECIFIED CARE SERVICES, AND TYPICALLY CONSIDERED PERHAPS NOT AS AESTHETICALLY PLEASING OR EASY PROMOTE COMPARED TO OTHER SOCIAL MEDIA CONTENT.
MID-WAY THROUGH THIS CAMPAIGN WE ENTERED THE PANDEMIC, WHICH PRESENTED NEW UNFORESEEN CHALLENGES. AS THE BUSINESS'S SERVICES PIVOTED, SO DID THE SOCIAL MEDIA STRATEGY. EVERYTHING WAS SCRAPPED, REVISED AND RE-DONE TO STRICT DEADLINES TO ENSURE THE WELLBEING OF THE BRAND OVERALL IN SUCH UNPRECEDENTED TIMES.
TIMELINE: 3 MONTHS.
(LESS THAN 600 FOLLOWERS)
Strategy
IN ADDITION TO THE CLIENT'S OWN DIGITAL MARKETING STRATEGY PROVIDED BY THE MARKETING MANAGER AND MARKETING ASSISTANT, WE CRAFTED A TAILORED SOCIAL MEDIA STRATEGY TO MEET GOALS AND OVERCOME SOME OBVIOUS KEY CHALLENGES WE'D IDENTIFIED.
THIS STRATEGY INCLUDED:
✹ IN-DEPTH COMPETITOR RESEARCH TO IDENTIFY POTENTIAL OPPORTUNITIES
✹ A TAILORED CONTENT PLAN INCLUDING IMPLEMENTATION OF CURATED FEED
✹ AN ENGAGEMENT PLAN
✹ A FOCUS ON COMMUNITY, CONNECTION AND VALUE AS OPPOSED TO DIRECT SELLING AND INFORMATION
Key Metrics & Results *all organic
+354
FACEBOOK PAGE FOLLOWERS
+150
PAGE LIKES
+10,185%
POST REACH INCREASE DURING COASTAL SOCIAL CLUB MANAGEMENT COMPARED TO PERIOD PRIOR
15%
ORGANIC ENGAGEMENT RATE ON FACEBOOK DURING COASTAL SOCIAL CLUB MANAGEMENT
0.7%
AVERAGE ENGAGEMENT RATE FOR BUSINESSES ON FACEBOOK (AT TIME OF PARTNERSHIP)
Why Coastal Social Club?
I HAVE PERSONALLY MANAGED MORE THAN 30 BUSINESS SOCIAL MEDIA ACCOUNTS, ACROSS INDUSTRIES INCLUDING FASHION, SKINCARE & BEAUTY, HEALTH & WELLBEING, JEWELLERY & ACCESSORIES, COMMERCIAL PROPERTY, RETAIL, PHOTOGRAPHY, DISABILITY AND THE CHARITY SECTOR.
BELIEVE ME WHEN I SAY I HAVE ENCOUNTERED AND HANDLED IT ALL. FROM LUCRATIVE CAMPAIGNS, WILD VIRALITY, PARTNERSHIPS WITH DISNEY, AND FAMOUS-FACED COLLABS TO TROLLS, CRISIS MANAGEMENT AND TECHNICAL ISSUES — I AM A SPECIALIST IN PROFESSIONAL AND IMPACTFUL FULL-SERVICE SOCIAL MEDIA MANAGEMENT AND NEW AGE PUBLIC RELATIONS.
WHILE WORKING TOGETHER, YOU CAN REST ASSURED YOUR BUSINESS IS IN SAFE, AND VERY EXPERIENCED, HANDS.
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